is calvin klein effing with us again?

Calvin Klein has consistently generated controversy with their Houston Street billboard in NYC for as long as anyone can remember.

So it's no surprise that people are now in "an uproar" over a new ad, that if you squint just right and imagine everything just so, says "fuck" in it. Seems like manufactured controversy, but it's working. And people are talking, tweeting and blogging about it. Calvin wins.