BrandFlakes best friend @edwardboches has an excellent personal example of how a single individual at Nordstroms is using Twitter to better serve his customers, and ultimately increase sales for the retailer.
So simple, so effective. No agency deck or intense social media strategic plan necessary. Just using tools to connect with people. The way it should be.
1 comment:
Interesting article. I have to wonder if Nordstroms knows that Dave is doing this, and how they'd feel about it. Since Dave is helpful, it's a good thing, but could be awful if Dave had a bad day and went off on a rant.
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