find a home for this banner

Here's an amazingly original approach to blogger outreach and non-profit marketing.

Stadsmissionen, a Stockholm charity that helps homeless people needed to get the word out about their organization, and raise funds to keep their operation growing.

The Gabergs agency came up with an ingenious solution: Ask bloggers to copy and paste the embed code for their promotions banners, and place it on their blog.

The concept is simple: you help homeless people by providing a home for a homeless banner.

The longer the blogger hosts the banner, the more it evolves. Over time it develops a warmer color based on the amount of time it's been live on the site, and the number of people who click on it. It's also a living record, as it displays the blog's name and the period of time that they've been hosting it.

Super awesome with icing on top.