direct mail + spam = win for montblanc
Think great direct mail campaigns are gone? Check out this new promotion for MontBlanc pens.
I received the mysterious letter above in a handwritten envelope marked "airmail" on the outside. Upon opening, I read the first line "I am Barister Buba, nephew of the former President of Nigeria..." You know how the rest of the letter went, as you've received countless emails with the same text.
My first reaction was to shout out to workmates "OMG, check out this Nigerian spam I just got...in the mail." And then I noticed a hand-written P.S. at the bottom of the letter:
Let's face it, even a letter from an obvious fraudster seems quite authentic when it's beautifully written by hand. Montblanc - Rediscover the power of the written word.
Awesome. On paper. With pen. Beautiful.