airline travel gets boogielicious

Because you can never get enough Richard Simmons, Air New Zealand has incorporated him into their air flight safety video, for all passengers flying the airline.

You might remember their previous effort, appropriately titled Bare Essentials, which quickly went viral across the internets.

Just another super awesome example of how to take something otherwise unconsidered and boring, and make it sing outloud in your brand's voice. (Even if your brand's voice is Richard Simmons.)

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