the twitter race that requires actual running

Nike just launched some campaign that sounds a little confusing and crazy, but being a runner and a tweeter, I just had to share.

You tweet to your followers. You get more followers. You run in a race. And somehow, it all comes together in one event. Sounds boldly similar to the Mercedes Benz tweet race, that BFFB BF @tsand won a few weeks ago. From @scottyhendo.

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