spreading happiness across the world

Coke just ramped up their business of happiness to another level, with the release of the Happiness truck. If you haven't already seen this, it will indeed make you happy.

But they didn't just produce a video for YouTube. Their Where Will Happiness Strike Next (WWHSN) tab on Facebook creates a worldwide dashboard for plotting happiness activities for the brand. That, and a deep Facebook presence that begs for exploration, and serves as an excellent Facebook marketing example for other brands.

Happiness kind of rocks, doesn't it?

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