promoting yourself, one living room at a time

You've heard about the long tail, and micromarketing. Here's the ultimate example of how both are working wonders in the music industry:

Artist Bobby Bare is promoting his new release with a living room tour. He announces the cities where his band will be touring, and fans sign up to host a show. In their living room.

This is like punk rock, after punk rock, without punk rock. Totally awesome.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites