the longest copy banner ad

You think you don't want to read this banner ad for BMW, but then you start. And then you get sucked in. And then you realized you just spent more than the .15 seconds that you normally spend with banner ads.

Here's proof that just when you think there are rules, it's time to break them.

1 comment:

Unknown said...

Reminds me of David Ogilvy's work.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites