if you dare wear short shorts...
... then you're subject to unknowingly being a walking billboard for New Zealand clothing store, Superette. These clever, sneaky little marketers secured raised metal plates on benches all over the city, in fashion districts, malls, etc. so that when someone wearing short shorts sat down on them, it would leave an impression of Superette's ads in the back of of their thighs. At least this is a good way to guarantee that most of the people advertising for you are fit and hip enough to pull off the style... or at least you hope.
Labels: advertising, outdoor
posted by Kristien Del Ferraro @ 7:30 AM
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