flip your profile

Flip has launched what seems like a fun campaign for Facebook, that lets you replace your Facebook profile photo with a video clip.

Sounds totally awesome, although we couldn't get it to work, after two tries. That's proof that even the greatest campaigns with new tools come with logistical challenges, which marketers need to be ready for.

Even so, I've walked away with a positive impression of a brand trying to push the limits of what's possible on an otherwise overly controlled Facebook platform.

1 comment:

Alisha Paul said...

Mine worked on my first try - be sure you're following the steps properly. Good luck! Any chance you know how to take it down when I don't want that video anymore?

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