The Black Helix is an Alternate Reality Game where players are creating the story based on the actions they take in game play. Once complete, the results will be published into the first ever crowdsourced alternate reality game novel.
The game just went live today, and there's even a live component kicking in soon, too.
So...you play an online video game. You impact the story. Story becomes a novel. You're now a writer, and you never left your cubicle. We should write all books this way.
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