common: a new era in brand development
Famed ad dude Alex Bogusky has launched a new project called Common. Part crowd sourcing, part brand for the better good, the Common project calls for the power of capitalism to create change.
Alex's presentation deck outlines the plan for the brand, and if successful, could prove to to be an important spark in the further development of social entrepreneurs.
Even if you have no plans of participating, this is a must view for marketers, branding professionals, product designers and social media nerds. This is the convergence of social media and goodness coming together for the common good of the community. Awesomeness multiplied.