all chicken, all the time

Swiss Chalet, a place that serves delicious bbq chicken in Canada, has just created the best cable tv channel that ever existed, since the creation of television:

A 24 hour rotisserie chicken channel. Nothing but tasty chicken on a rotisserie, cooking, and cooking, and cooking.

Since the brand is already known as the "go to" place for chicken, they didn't have to overly brand the channel. Just put delicious chicken in front of people, and they'll know where to go. Scrumptious. From @satisfeye.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites