what motivates people to do good

Katya's got an awesome post detailing what motivates people to do good. If you're a non-profit, or a brand that needs to activate an audience for good, this is a an excellent benchmark to hold your campaign up to.

Here's the top three:
1. When other people around them are doing good.
2. When they have a personal tie to a cause.
3. When someone they know asks them.

You'll have to click through to Katya's blog for the full list of 9 motivators. Don't be lazy, your boss is counting on you to learn this stuff.

Photo: Henrik Strom. From @geoffliving