turning your users into your street team

Tired of explaining to a business owner that you're the "mayor" of their store, and getting blank stares back, in return? Or a "that's great...we're real proud of you..." response?

FourSquare just launched an ambassador program that gives dedicated FourSquare users handy info cards that they can give to retailers and businesses to help them understand the FourSquare phenomenon.

Super smart. FourSquare will be building an army of people on the street, without actually paying for an army of people on the street.

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