print doesn't have to suck

Print pubs have been pulling all sorts of trick to try and keep themselves relevant in a digitally dominant world. Some have been FAILS, and others are actually pretty sweet, like this latest augmented reality iphone app from Esquire and Gold Run, which has two levels of awesome.

Awesome level 1: The app lets you take a picture with a virtual version of their latest cover model, Brooklyn Decker, in over 700 Barnes & Noble stores. When you hold your phone up within 50 yards of the magazine section and see Brooklyn "standing" there, you can basically freeze her in space, run over to where she's standing and get your pict with her so you can pretend you're cool on Facebook.

Awesome level 2: The app also allows you to go on a virtual scavenger hunt in cities across America for all the letters of their cool new logo created by Tronic Studio. When you see a letter and take a pict of yourself with it, you can enter it for a chance to win an ipad.

Pretty cool use of augmented reality in a promotional way and a good way to up the ante for the print world.

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