we hate you...

... ok, not really, but according to a new study done by Slovenian and British researchers, negative threads on the internet receive a LOT more interaction than positive ones. They proved it, scientifically even. The irony, however, is that all this hate actually fosters a strong sense of togetherness, causing people to bond over their mutual disgust:

"There is evidence that group cohesiveness may be related to negative feelings about others," agrees Tom Buchanan, a psychologist at the University of Westminster in London. "Members of an online community might unite around a perceived attack on them or some aspect of their identity."

With the exception of double rainbows and puppies (who doesn't love these things?!), this theory seems to hold up. But, no matter how much hate sells, we'll always be purveyors of all things awesome! Long live the unicorn.

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