There are probably a ton of things that go through a person's head after being mugged. Anger, fear, PAIN... advertising opportunities. Ok, that last one is ridiculous, but that's exactly what Formula 1 CEO, Bernie Ecclestone, thought after he was mugged for his oh-so-expensive Hublot watch.
Bernie sent in this post-mugging photo to Hublot and suggested he use it their ads to show what people would do for a Hublot.
What a bold and brilliant way for a fancy watch brand to stand out from typically boring and safe fancy watch ads... assuming it doesn't scare the crap out of potential buyers.
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recently named by Andrew Sullivan as the Creepy Ad of the Day
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