this mug's for you

There are probably a ton of things that go through a person's head after being mugged. Anger, fear, PAIN... advertising opportunities.

Ok, that last one is ridiculous, but that's exactly what Formula 1 CEO, Bernie Ecclestone, thought after he was mugged for his oh-so-expensive Hublot watch.

Bernie sent in this post-mugging photo to Hublot and suggested he use it their ads to show what people would do for a Hublot.

What a bold and brilliant way for a fancy watch brand to stand out from typically boring and safe fancy watch ads... assuming it doesn't scare the crap out of potential buyers.

1 comment:

JJ said...

recently named by Andrew Sullivan as the Creepy Ad of the Day

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites