do we need all that extra stuff?

What if we reduced a bunch of the crap that typically clutters our product packaging? What if we removed it all?

Design firm Antrepo took a handful of products and realized simplified versions of the packaging. The results will have you wondering if many products might be better, simplified. Thanks, Eliza!


Todd said...

In the Nutella example above, it shows a use for the chocolaty spread AND a hazelnut, two important things. Serious. I don't have nut allergies, but options 2 and 3 scream lawsuit (not so serious). Also, if a first timer walked by options 2 and 3 in the store they'd be clueless... mud mask, cracked heel ointment, spackling paste... I'm all for designers making stuff look pretty/cleaner by simplifying, but I'm a fan of NASCAR styled labels on my food and beverages. Serious. Without that mountain on my can of Busch, I'd think the water came from the Mississippi River and not a mountain stream. And THAT just might ruin things for me and my liver.

Happy Holiday HUMONGO!

darryl ohrt said...

I am fairly certain that the water in Busch DOES come from the Mississippi River.

Unknown said...

This only works because you have the "busier" label to compare it against. If all the products on the shelf looked like this you wouldn't be able to tell one from the other.

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