capturing an audience of commuters

So simple, it's awesome. Alan Wolk points us to this great train ad for an accounting firm that entirely takes into account the audience, the medium, and a call to action:

+ A long copy ad that's great for reading while stuck on a commute
+ A math puzzle that entertains a captive audience
+ The answer to the puzzle only available on the firm's website.

Sometimes old fashioned cleverness is the best approach of all.

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