blogger outreach done really well

To promote their upcoming Global Drive event for the Ford Focus, the Ford Motor Company needed to do some blogger outreach. Many marketers faced with the same challenge might just send an email to a few hundred bloggers, asking for their participation.

Ford knew they could do better, and they've knocked it out of the park. They've produced a series of videos that reach out to individual bloggers, inviting them to the event. Think a video addressed to one individual doesn't have a larger audience? Think again. People are tweeting about it, writing about it, and watching the videos, some garnering thousands of views.

(Our buddy @scottmonty even included Humongo's old friend Office Buddy in some of the videos!)

What have they accomplished?
+ They turned blogger outreach into a public event
+ They've created significant advance buzz about a promotion
+ They've virtually guaranteed that these bloggers will pay attention to them.

Bookmark this as a beautiful case study on how to do it right. Well done.

Disclosure: Ford is a sponsor of our Humongo Nation tour, but that doesn't change our opinion, or the fact that this is pretty damn awesome.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites