beats playing chicken

Usually the most you could potentially win from playing traffic games is a ticket or hospital visit, but not this one. This one is a result of the latest winning idea in "The Fun Theory" project by Volkswagen.

Drivers that obeyed the speed limit were entered into a lottery to win cash money, courtesy of those that were caught speeding, reducing the average speed over 22%.

Even at the most basic level, rewards always motivate more than punishment.

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