Usually the most you could potentially win from playing traffic games is a ticket or hospital visit, but not this one. This one is a result of the latest winning idea in "The Fun Theory" project by Volkswagen.
Drivers that obeyed the speed limit were entered into a lottery to win cash money, courtesy of those that were caught speeding, reducing the average speed over 22%.
Even at the most basic level, rewards always motivate more than punishment.
No comments:
Post a Comment