no woman allowed

In the wake of the logo redesign FAIL of 2010, it's surprising anyone has the chutzpuh to attempt a bold logo change right now. But leading brand design firm, Chermayeff & Geismar, did just that for the Women's Tennis Association (WTA).

The modernized logo takes a more symbolic approach with the racket-esque shape and yellow ball as the A crossbar. This is a big departure from the much more literal logo they once had, making it one of the few professional sports associations to not feature an athlete in the logo.

As always, the reviews are mixed, especially on the use of cliche girly colors and yet another gradient. What do you think? Love it? Hate it?

1 comment:

francis said...

not popping really is it?

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