how strong is that brand, really?

Austrian art-technology group Monochrom had 25 people draw brand logos from memory. Despite the millions and millions of dollars spent building these brands, you'll be surprised at how poorly consumers can actually recall them.

From @paulmcenany


Anonymous said...

These are great! I love how even in the Coke drawings one Pepsi logo slipped in.

Brandon said...

Actually, it looks to me like recall is REASONABLY good, particularly for
brands like Coke that have stuck with an iconic mark for years. It's
just people's drawing abilities that are bad. :) Particularly
interesting is the poorer recall of newer marks - love that the
classic three-leaf adidas logo is still what many folks remember.

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