how strong is that brand, really?
Austrian art-technology group Monochrom had 25 people draw brand logos from memory. Despite the millions and millions of dollars spent building these brands, you'll be surprised at how poorly consumers can actually recall them.
From @paulmcenany
posted by darryl ohrt @ 7:09 AM
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brands like Coke that have stuck with an iconic mark for years. It's
just people's drawing abilities that are bad. :) Particularly
interesting is the poorer recall of newer marks - love that the
classic three-leaf adidas logo is still what many folks remember.