Google just launched Boutiques.com, a new experiment in online retail. Users can create their own boutiques, and you can shop through friends or people that you admire/follow. Google has taken care of the back end magic, so you don't need to worry about it.
When a retail store is as easy to setup as a blog, this will change the landscape as we know it. Retail will become social.
Why buy from Amazon, when you can buy from the local trendsetter who finds the cool stuff first? It's the back end complicated stuff that's kept us all from opening our own stores in the first place - so when providers like Google and Amazon can do this for us, we'll all be in retail.
1 comment:
So I just built a boutique. Turns out, I have AWESOME taste in women's fashion. Well, at least that what my mom says.
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