coco loves tumblr

The Team Coco launch has been one of the most entertaining, original, and creative campaigns that we've seen in a long time.

Coco's latest release: a little love note for the bloggers who use Tumblr, that lovable easy to use blogging tool. And Coco is using Tumblr, too.

The Coco promotion is a great example of a campaign that's utilized pretty much every social tool in existence, and in a way that connects with each appropriate audience. Consider this your next case study. Thanks, Casey!

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