Want a pop-up store, but don't want to deal with the hassle of hard-to-get permits, overpriced material costs, or the annoying process of training sales people? Make it invisible!
To create some hype around the reinvention of their 90's sneaker, the JIM, Airwalk reinvented the pop-up store and the flash sale with quite possibly the awesomest use of augmented reality by a brand, ever.
Between 2PM and midnight on Saturday only, lucky peeps in NYC and Venice Beach had the chance to buy the limited-edition kicks when they launched the Airwalk GoldRun iphone app in GPS based, pre-designated areas and snapped a pict of the JIM when it appeared.
What a genius way to put a totally unique twist on two hot trends that are being adapted by a bunch of brands right now!
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