the billboard that doesn't really exist

How do you promote the benefits of clean air, reducing consumption and embracing a less cluttered world? How about a billboard that is made of nothing but...air?

This art installation was commissioned by the Canadian government, and now greets drivers entering Vancouver from the U.S. (or Canadians leaving the cold country). FastCompany Design has a bunch of pictures and the full story of the installation's creation.

Almost makes a drive to the cold, white north worthwhile. Thanks, Eliza!

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