Betsy Fields has an outstanding post about how several brands have taken products and situations once considered taboo, and turned them into opportunity.
Erectile dysfunction? Online dating? Masturbation? All once considered topics to be taboo, yet all are now massive industries that have been recognized, repositioned and accepted by the general public. Betsy outlines four points to designing for this scenario, and several case studies that have developed into industries onto themselves. What market could you be creating?
Thanks, Eliza!
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