meet the new focus group

A new, fun Q&A site called HowMutch (yes, that's the silly web 2.0 spelling) asks random questions about how much you would pay for different activities, services and scenarios.

This could prove to be a valuable market research tool for brands that want to find out how much people would pay for new product extensions, services, etc. According to TechCrunch, that's the business model for the site. How much would you pay for that? Thanks, Eliza!


Omer Rosenbaum said...

The name is not the only thing that is stupid here, it's also the business model.

Cynthia said...

Same as the old focus group.

More glitzy than a SurveyMonkey. Maybe less effective.

How many questions do they ask? Just one - how much?

Things that make me go hmmm. This is one of them. Hmmm.

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