how to sell your ideas
Ideas not getting through to your boss or your client? Maybe it's you.
Author Sam Harris outlines three things that you can do to better sell your concepts through and get a "yes!"
Here's the short version, if you're too lazy to click through to the full piece on HOW Design:
1. Tell a personal story
2. Create emotional experiences for decision makers
3. See what's behind the rejections
All great advice. Go forth, and sell awesomeness.