how do you compete with the big guys at a trade show?

Brand Flakes for Breakfast BFF @saulcolt sent us this pic from a trade show yesterday. It's part of the FreshBooks experience at a trade show. The crew at FreshBooks understands that we all have something in common: we all love unique and tasty food. So they're giving away frozen bananas. (Cue: That sh*t is bananas.)

We've experienced the FreshBooks marketing campaign ourselves, and posted about it while at SXSW. They definitely know how to reach their audience on a shoe string budget. (And isn't that bacon server the cutest ever?)

What do you do, to compete with the big boy marketing budgets?

1 comment:

AdamR said...

There's always money in the banana stand - George Bluth

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