fans making it happen

Here's a cute, heartwarming story about crowdfunding. The artist Belle and Sebastian last played in Brazil in 2001, but had no plans to play there on their current tour.

Five fans from Brazil set up a site in an attempt to make it happen. They needed to raise $33K to bring the band to their town, so they asked fans to join the cause. They got 280 people to pay $120 each (and these people became founding shareholders).

The concert hall was booked, and then 2,000 tickets sold. Long and short? Belle and Sebastian came to Brazil, and the founding shareholders got to see them for free. Crowds rock.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites