a beer bottle to build neighborhoods with

Back in the 1960's, after seeing beer bottles littering a Caribbean island, Alfred Heineken wanted to come up with "a brick that holds beer" as an ultimate green solution to both litter and affordable building materials.

They invented the Heineken WOBO, a bottle that interlocks with another, and stacks like a brick. Sadly, the bottles are no longer in production and now collector's items. Apparently there are still a couple of WOBO structures on the Heineken campus in Amsterdam.

What a great historic lesson in product design and a picture of a brand being green before its time.


RFB said...

Some company would be wise to bring this concept back.

Anonymous said...

yeah, in america.

but you know what they say about people who live in beer bottle houses...

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