you need a vacation
Here's a great promo for Royal Caribbean that isn't at all about Royal Caribbean. Proof that sometimes it's not about selling your product or service, but instead the idea that might lead to the sale of your product or service.
What brands can learn from this:
Viewers are more likely to share this production because it doesn't feel like an ad, but instead an entertaining presentation of facts. From Brandwashed, via this BFFB post.
posted by darryl ohrt @ 7:28 AM
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