turning retail upside down

This inverted pyramid store display for Coke Zero is absolutely freaking genius.


Howie said...

I can just see that 6 year old getting crushed under that thing. That would be an awesome news story!

I think its cool but not sure it conveys great taste zero calories to me. Sticking with my Diet Rite w/splenda.

darryl ohrt said...

I don't know - I think the message is less about Zero, and more about "it's possible" - which isn't such a bad campaign, if the goal is squashing the perception that diet soda tastes bad.

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