totally awkward families on vacation

Virgin America has partnered with Awkward Family Photos for a totally awkward contest. Submit photos of your own awkward family on vacation, and you could win four round trip tickets to anywhere.

This is a cool partnership that a lot of agency people could have easily written off. "Are we saying that vacation with Virgin is awkward??" Sometimes it's good to let go and have fun with your brand (and let your customers join in the fun.)

Let the awkwardness begin. Thanks, Eliza! Again!

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