how to trick people into eating fruits and veggies

We all know that carrots are better for you than Doritos. But how could plain crunchy carrots possibly compete with loud and sassy pizza flavored Doritos? Packaging.

This campaign has re-invented the packaging for baby carrots, and made them more fun, like junk food. They've even included a tag line "Eat 'em like junk food."

Why did it take so long for someone to figure this out? Thanks, Eliza!

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