We all know that carrots are better for you than Doritos. But how could plain crunchy carrots possibly compete with loud and sassy pizza flavored Doritos? Packaging.
This campaign has re-invented the packaging for baby carrots, and made them more fun, like junk food. They've even included a tag line "Eat 'em like junk food."
Why did it take so long for someone to figure this out? Thanks, Eliza!
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