how local slams national

This Denver, CO pizza place is doing a pretty funny job of slamming Dominos with their outdoor campaign.

What's cool is that they've leveraged the massive spend that Dominos has done, and taken advantage of the fact that most people know a change in recipe refers to Dominos. Anthony's doesn't even need to name their competitor to use their own campaign against them.

Proof that great creative can compete with a national ad spend if it's smart or sassy. Or both.

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