the web really is dead.

You've hopefully read the Chris Anderson piece about the end of the web as we know it.

Now Ben Kunz and Dirk Singer point to another trend: Google search is down 17%. That's like almost 20%.

Dispute all of the minutia that you want to, but one thing is for sure: this isn't the internet that it was yesterday. Your three year marketing plan that kicked in 18 months ago is no longer relevant, and everything's changing. It's time to embrace change and be comfortable in planning six months at a time rather than six years. The revolution is coming.


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