swipe here for instant facebook update

Check out what Coke produced for their summer Coca-Cola village event. They created RFID tags for registered attendees to swipe their arms at checkpoints, which automatically updated their Facebook status.

Beyond genius. This could be the new conference thing, or applied at retail, at museums and tours or...so many other glorious possibilities.


Brennan said...

This seems like a good idea, I can't believe it took this long to implement, actually. =/

Brandwashed said...

It seems to take away a bit from the individualistic part of Facebooking/Twittering- where you can tailor your posts to really give an opinion, in addition to a location.

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