surprise + delight: never fails.

Getting out of the shower at the MGM Grand Hotel this morning, I noticed something. Under the beauteous glass shelving in their hotel room bathroom sat...a scale.

You don't expect to find a scale in a hotel room. You certainly don't need a scale in a hotel room. But did it hurt? Did it really cost that much to add to the room?

The end result? Guests get surprised that you've thought of them in a unique way, and supplied even the things they don't need while traveling. One device, that doesn't require any human effort, and it leaves a message of "we're thinking of you" to every guest that sees it.

What could you be leaving for your clients, that makes them feel thought of?

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