still think your campaign site is a hub?

Ben Kunz at Thought Gadgets points to a cute new pie chart from Nielsen that reflects a typical hour of internet usage.

What's exciting: people are spending more time being social. People are spending more time in more places. People are spending more time on the tiny computers in their hands.

Here's more proof that you need to be where your customers are, and that it's unrealistic to expect the masses to come knocking on your microsite's door, as the one and only representation of your campaign. The internet is more complicated than that now, and your campaign strategy needs to reflect this reality.

Throw the pie chart above into your next PowerPoint presentation, and convince your boss to boost your social marketing budget. Then spend it with a groovy, small agency. ;)

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