The social media monitoring business is a fast changing beast of confusion. There's so much to choose from that it can leave a Marketing Manager dizzy. From robust free web-based tools, to systems that cost brands thousands of dollars a month.
Enter Looxii. Here's a tool that falls just where you need it, at a price point that's not ridiculous.
Want to see what it does? They've taken the most random, unexpected topic...Pauly Shore...and created a sample traffic report for your review.
Want to see more? They have free levels of service in addition to different tiers of reporting that top out at $20/month. That's a smart business model that's similar to 37 Signals and other successful social products.
Seems like a smart move at just the right time, and puts them in a sweet spot to become a metrics super-power. We like.
1 comment:
This is a great post. I’ve been building asocial media monitoring list based on purely paid monitoring tools since June of 2009 and can’t believe I’ve found over 70 spanning the globe.
http://creativetraction.com/2009/06/11/paid-social-media-monitoring-and-measurement-tools-the-almost-complete-guide/
It’ll be great to see how this field grows as more merges happens and we get more sophisticated.
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