the single best production you've seen this year.



In case you weren't paying attention to the Twitter tubes yesterday, the internet was a buzz with this new production by Chris Milk for the band Arcade Fire. It was produced in conjunction with Google, so it's best viewed on the Chrome browser. (Worked fine in Firefox, for me.)

Once you enter your street address, sit back and watch the show (don't touch any of the pop up boxes, they're a part of the experience.) Keep watching, and it just gets better, and better and better. Welcome to the new interactive benchmark.

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