how marketers see you

Ever wonder how our industry categorizes your neighborhood? Enter your zip code into the My Best Segments tool and it cross references it with available Nielsen demographics, all cutely summarized into marketing speak.

What a wonderful way to personalize those icky demographic PowerPoint slides that sit in every Brand Manager's presentation deck. How accurate is your neighborhood?

Apparently I should be watching Fox Sports, reading Modern Bride and driving a Subaru Legacy. (Time to move.) Thanks, Eliza!

1 comment:

deidre americo said...

apparently i moved to the wrong town! i drive the wrong car, order from the wrong websites & read the wrong magazines. although i DO watch antiques roadshow...hmm...maybe a glimpse of things to come...?

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