GE just launched The GE Show to show the world what they're up to.
We've said repeatedly that the "b" in B2B doesn't stand for "boring". GE shows that regardless of what your business produces, there's probably a story that could be told. And that story may help your potential customers better understand how your product or service fit into their lives.
In the first of the GE shows, we learn about their process in designing and creating products and systems that can solve a very real problem: the four hour emergency room wait.
What stories could you be sharing?
1 comment:
very cool! it's uncommon to see this type of exciting B2B stuff out there.
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