does a parking garage have to be ugly?



We discovered this parking garage while on the Humongo Nation tour in Miami last week.

Here's a fantastic example of taking the mundane and re-thinking. There are parking garages in almost every city in America. And at least 99% of them are the ugliest structures in the city. Why?

Does it cost more to design with awesome? Not always. Is a parking structure not worthy? Of course it is.

This building is a reminder that just about anything can be beautiful and inspiring - no matter how unnecessary it may seem at the beginning of the project. If your day is filled with the mundane today...then think about this parking garage. And ride in with four wheels of awesome.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites